trying to impress (Gupta. Bearing these factors in mind, the intention of this chapter is to provide the reader with an outline of the methodology chosen by the author for this study into the Michelin Star System. 1, according to the Guide, one star signifies "a very good restaurant two stars are "excellent cooking that is worth a detour and three stars mean "exceptional cuisine that is worth a special journey". The other guide that is receiving good reviews, and like the Michelin guide originates from France, is the Zagat guide. It is well recorded that our perception of what others think has a significant influence upon the way we make decisions. Once a brand has been created therefore, changing the consumers perception of it is extremely difficult. "Michelin Announces 2016 Stars for Switzerland". Zagat and Yelp, which rely on consumer feedback via the Internet. .
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They dont care whether the chef is on television or how many of his cookbooks you might have on your shelf. Retrieved August 29, 2017. In 2016, 50 San Francisco restaurants received a Michelin star rating. The Inspectors, of which there are currently around 70 operating throughout Europe, are persons who have had at least five years experience within the hotel and catering industry, particularly in respect of the cuisine element. These include empirical studies in targeted leisure and hospitality journals, observations from external stakeholders such as magazines and newspapers and numerous regularly conducted questionnaires and surveys.
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