it is more likely a basic structure will be created and subsequently altered each time in order to make their creation more efficient. The McDonaldization of Society (1993 in the original edition of this ground-breaking book, George Ritzer argues that society is undergoing a process of rationalization. 4 Also some local case studies show how the rational model of McDonald's adjust to local cultural preferences and the result is a diminution of the original McDonald's product. Marx, Weber and Durkheim are considered the principle thinkers of sociology, which is the study of society, or groups, that emerged in the 19th century.
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Where is the irrationality? (Bohman, Rehg, 2009) On Habermas, Rationalization here involves emancipation. Courses begin and end at the same time on the same predetermined days and last for a specific amount of weeks. Additionally, quantity (or calculability ) becomes the measurement of good performance. For Ritzer McDonaldization becomes manifested when a society adopts the characteristics of a fast-food restaurant.
The McDonaldization Thesis sage Publications Ltd
The McDonaldization Thesis sage Publications Inc
McDonaldization: A reply to Ritzer s thesis - ScienceDirect
The McDonaldization Thesis - George Ritzer by Andra Keay on Prezi